This isn’t a traditional campaign
LessThanUThink is a student-based anti-binge drinking campaign consisting of advertising and public relations students at The University of Alabama through the student-run firm, Capstone Agency. The campaign focuses on college campuses and reaches out to students through humorous messages that emphasize the negative social consequences of binge drinking. Funded by The Century Council, the campaign was launched in 2010 on The University of Alabama campus. Due to the high success rate of phase 1, LessThanUThink has decided to take the campaign statewide, with additional funding from the National Alcohol Beverage Control Association on behalf of the Alabama Alcohol Beverage Control Board.
Now the Shaq message in the award winning nationally seen LTUT Shaq PSA is available for you to send to your friends. You may not want to tell your friends that they’ve had just a little too much to drink, so let Shaq do it. Forward the PSA to them. After all, who would dare not listen to Shaq!
Check out how cool the Shaq PSA looked at the Men’s SEC Basketball Tournament and watch the full PSA after!